Branded residences refer to high-end residential properties that are sometimes associated with well-known brands, usually within the hospitality and luxury lifestyle sectors. These properties come equipped with home comforts along with high-end services and amenities, and which are usually reserved for five-star hotels.

Well-managed and beautifully designed, they provide a smooth combination of exclusivity, convenience, and higher living conditions.

The majority of branded residences are located in hotels, hotels and residences together or on their own as residential developments managed by hotel groups or other luxury operators.

Though luxury hotel brands have historically commanded this market, the idea of branded residences has broadened to include not just fashion houses, automotive brands and other luxury companies seeking entry to the residential sector.

Example of branded residences range from:

• Hotel Residences – Private homes located within a hotel, with some degree of the hotel’s services and amenities.
• Residential Developments next to hotels – Standalone residences adjacent to a hotel, typically using the same resort and management services.
• Standalone branded residential developments – Independent properties that bear a brand’s signature design, service standards and operational management.
• Hotel-managed residential developments – High-end homes owned independently, but run by a hotel brand to ensure top-quality service.

How Do Branded Residences Work?

Branded residences are where an exceptionally high level of service and an unmatched repertoire of offerings transcends the definition of what a residential property can be.

Amenities are one of the most important sales tools for buyers and tenants — sometimes even more so than the location itself.

Residents receive services that may including:

• Concierge and Doorman Services
• Security and valet parking
• Gymnasiums, spas and swimming pools
• List of on-site fine dining restaurants and bars
• Private dining
• Beauty services, grocery delivery and pet care
• Tailored housekeeping and maintenance
• In house cinema

Private Gym at VIVERE Residences Manchester

Private Dining at VIVERE Residences Manchester

Why Own a Branded Residence?

In essence, branded residences appeal to homeowners, tenants, and investors alike, if only because they are synonymous with quality and convenience — not to mention they can also be good investments.

High specification homes with excellent amenities have become increasingly popular and there is considerable interest from buyers who often choose to live in these new homes and receive this level of service, either through long-term lease or investment purpose.

Advantages for Investors

Investors are attracted to branded residences for their upkeep, with professional management teams responsible for maintenance, security, and all other operational aspects. Many of the developments also have a rental programme, so owners can earn money when they’re not in the property.

• Hassle-free ownership — Brands manage management for seamless maintenance and upkeep
• Quality assurance — Buyers have assurance about long-term value of property due to the association with a trusted brand.
• Higher resale value – Many branded residences enjoy a greater resale value than their non-branded luxury counterparts.
• Capital appreciation – As an investor it could mean that the property value will increase over the long term, as the property will be associated with a world-renowned name.
• Higher rental yields – The prestige and service quality associated with branded developments makes them attractive as short-term rental properties, and increases short-term rental potential.

The Gap Between Branded and Non-Branded Residences

Branded residences differentiate themselves from conventional residential developments through their association with premium brands, ensuring higher standards of design, amenities, and services. Branded residences, on the other hand, tend to provide a higher level of service integration and access to luxury amenities that make them attractive for both buyers and investors.

Key differences include:

Service and management – Branded residences come with a level of pronounced hotel management that guarantees smooth operations.

Prestige and exclusivity − The affinity to a certain brand increases desirability and market holding

Resale and rental value — These branded residential developments are known to attract higher selling prices and rental income per square foot as compared to their non-branded counterparts owing to their superior quality.

Branded Residences: Location 

Branded residences are found in many of the world’s top cities and resort destinations. These trends create high-end real estate opportunities in major markets with high luxury living demand. 

Residences by Armani/Casa ─ Florida
Overlooking the Atlantic Ocean, this beachfront tower, designed by César Pelli, reflects the refined aesthetic of Giorgio Armani. With sumptuous interiors, sweeping ocean views and museum-quality art, this is most definitely a home for the ages.

The Towers of The Waldorf Astoria – Manhattan, New York
Set inside the historic Waldorf Astoria, this development features a sophisticated blend of studios, apartments, penthouses, and marquee homes with private outdoor spaces. Residents enjoy private entrances, custom interiors, and hotel-style world-class services.

The Sky Residences at One Bishopsgate Plaza, London
Rising above the Pan Pacific London properties, the development combines five-star hospitality with luxury private apartments. Showcasing panoramic views of the city, undeniable wellness amenities, and unparalleled service, these residences offer the ultimate urban experience.

VIVERE Residences – Manchester
A significant regeneration project, the VIVERE Residences and Aparthotel brings luxury living to Manchester’s Cornbrook area. Built as a mixture of apartments, penthouses and aparthotel, this particular development benefits by being settled near the key transport links, this makes the VIVERE Residences a great investment option.

Overview

Brought to consumers around the world by luxury real estate, branded residences have transformed the residential buying and living experience through the combination of high-end living with a widely recognized brand where brand prestige is already a commitment to service excellence. These luxury properties provide attractive standards of living, exclusive amenities, seamless management and long-term investment potential that appeal to a wide range of buyers and investors.

As demand increases and more brands enter the space, the branded residence market is growing, positioning itself as a leading sector in world real estate.

To find out more about the latest branded residence in Manchester – VIVERE Residences please contact the developer directly by calling +44 (0)1204 299 229 or filling out the form below: